Internet Marketing Experts
There are laws related to marketing. While internet marketing is fairly new it mainly falls under the same marketing laws. At times this is a problem because the laws were created before the internet was widely available.
The marketing industry also has specific regulations to protect users. For example, industry professionals are not to provide false or misleading information when they create branding, run marketing campaigns or public relations more generally.
Fraud can lead to court cases. An internet marketing expert can bring to a court case expertise in these and more areas:
- advertising practices
- sales methods
- marketing research
- intellectual property rules
- rules for registration of advertising contracts
- marketing business strategy
- web design
- web development
- link building
- referral traffic
Litigation is commonly based on intellectual property violations, trademark violations, or breaches of contractual obligations.