About Expertise Finder

Most frequently asked questions about Expertise Finder

Expertise Finder is a software company founded in 2011 with the office in Toronto, Ontario. It specializes in building and supporting cloud-based Experts Directories for higher education institutions and research organizations. Our software is used by faculties, universities, colleges and various research organizations across North America. Our expert directories help higher education institutions promote faculty and researchers to industry partners, the media, and potential graduate students. As well it becomes a go-to collaboration software tool within the university. The new generation expert directories are powered by Expertise Finder’s Google-like search engine technology. 

Foremost, Expertise Finder’s Experts Network is an open-source online network of experts designed to connect journalists with subject matter experts instantly. The Expertise Finder’s Experts Network is a searchable database of academic profiles of university and college faculty. The directory is designed to help journalists, industry partners and those looking for expert witnesses find the specific expertise they need, help experts spread the word about their subject matter expertise, and, for academic institutions, build a strong brand and media presence.


Whether for a specific faculty or for a media relations effort across the college we know what the needs, and at times challenges, are.


We have a experience working with Canadian universities, which a overwhelmingly public, and appreciate the difference needs from American colleges. 

Stavros Rougas is a co-founder. While working as a TV producer he struggled to find people with the right expertise to interview. His work as a journalist started with radio reports for the Canadian Broadcasting Corporation (CBC Radio) from Moldova and Kazakhstan.

Ebrahim Ashrafizadeh is a co-founder. Before designing and building the core of Expertise Finder he designed an interface for radars, wrote automation code for a production-line packaging device, and generated heating profiles for jet engines.

Expertise Finder was founded in 2011 in Toronto, Ontario Canada.

A brief history of Expertise Finder:

  • Stavros Rougas was working as a TV producer struggling to find academics to interview
  • Stavros and Ebrahim Ashrafizadeh met in 2010
  • 2010 they were accepted to the VeloCity Garage incubator connected with the University of Waterloo which has jump-started numerous leading startups
  • Fall 2010: software prototype was built in Java
  • 201: launched our network of academic experts
  • 2012: built first cloud-based experts directory for a university
  • 2014: changed the name to Expertise Finder

Third-party business profiles on Expertise Finder:



While working as a TV producer co-founder Stavros thought there must be a better way to find academic experts. There wasn’t.

Co-founder Ebrahim, who is a full-stack developer, ensures Expertise Finder is intuitive like Google and built for the mobile era. 

Speaking with someone with a depth of expertise is a basis for innovation and spreading fact-based information. In this academics have an important role to play.

Cloud Expert Directory Software

Most frequently asked questions about our Cloud Expert Directory Software

Our industry-leading search engine is at the heart of our faculty expert directories. It features a Google-like search experience that ensures the directory is widely used both externally and internally.

We focus on one thing, outstanding experts directories with a stellar internal search function. Our directories help universities and colleges promote faculty and researchers to industry partners, the media, and potential graduate students. As well it becomes a go-to collaboration finder tool within a university or an organization.

We start with creating the structural components of the directory including faculty and department names, as well as contact information.

We create all the initial profiles working with your staff. We can work with existing data you supply in any convenient format or base the content of new profile pages on existing faculty pages. 

We submit the draft directory for you to review before it goes live. The whole process is fast and convenient, your workload is minimal.

You pay a flat fee of $400/month for unlimited profiles. Add as many profiles as you want and never pay extra. For smaller directories with less than 50 profiles, contact us to discuss the pricing.

No contract. Cancel at any time, you pay per month.

No setup fee. Our specialists will do the setup for you.

Yes we accept Request for Proposals.

Email us for more details or send the email below to the person overseeing the procurement.


Nothing. Or very little.


Expertise Finder is cloud-based and fully scalable. It doesn’t require integrations with your other IT solutions, they are optional.  With our cloud solution, you never have to worry about updates as you always run the latest version. We oversee the setup, infrastructure, security and maintenance of your directory. Our customers get instant access to new feature releases and automatic upgrades.

It is intuitive, doesn’t require training. Upon the setup, an initial staff onboarding is included at no extra charge on how to use and manage the faculty experts directory. We also provide customer support on an ongoing basis.

Here are some examples of what we do for all our clients:


  • We use password hashing to avoid storing raw passwords. 
  • All communication with our service is encrypted (HTTPS).
  • Direct access to the search engine and database is not allowed. This is to avoid exposing private data (e.g. internal system profile identifiers) as well as any potential injection attacks.

Expertise Finder recognizes the importance of digital accessibility to any customer who wishes to make their technology and electronic information accessible to all of their users.

We are committed to the ongoing improvement of our products and to support accessibility guidelines and standards. This includes Web Content Accessibility Guidelines (WCAG) and the Voluntary Product Accessibility Template (VPAT).

Yes, it does. The directory is fully responsive, therefore it automatically adjusts to all desktop, smartphone and tablet screens. It works with all modern browsers and operating systems.

Search as you do with Google. Our directory’s search engine allows users to search by any expertise, name of a person, faculty name, department name, campus name, or institute name.

Our search engine uses Solr, which is built on the open-source Apache Lucene. “Solr powers the search and navigation features of many of the world’s largest internet sites.” (lucene.apache.org/solr).

The search function is equipped with autocomplete, autosuggestion, spelling suggestions, acronyms recognition, and related terms. For example, if a query does not yield a result, suggestions are based on perceived correct spelling, related terms or the title of the department, faculty, campus and/or institute. You can also filter search results by faculty or department.

We seamlessly connect profiles across multiple departments, faculties, campuses and research institutes. You can list and search faculty the way your university works including cross-appointments.

View real-time analytics for any time period. Data includes:


  • Overall: sessions, pageviews, bounce rate, time per session
  • Acquisition: channel, user type (new vs returning), device, source
  • Location: country, city
  • Organization: media, internal usage, government, university/college
  • Behavior: most popular experts, most popular departments/faculty/campuses/institutes, emails clicked on
  • Searches: top searches, searches with no results

Yes, our software is a perfect solution for all organizations including research centers and think tanks. Contact us for details.

Don’t take our word for anything, visit one of our client’s faculty experts directory:

http://experts.uwaterloo.ca. For more examples, visit the Expertise Finder’s case study page.

Open Source Experts Network

Most frequently asked questions about our Online Open Source Experts Network

The Expertise Finder’s Experts Network is used by journalists, industry partners and those looking for expert witnesses to find the specific expertise they need. Over 50,000 users per month are visiting our open source network of experts including journalists from leading publications such as the New York Times and the Wall Street Journal.

Our directory includes over 30,000 faculty members from universities and colleges across North America, and it is growing.

With over 50,000 visitors per month, you can get media exposure and contribute your knowledge to the global discussions around topics public is interested in. To be listed, you must be affiliated with an accredited university or college.

To join Expertise Finder’s Experts Network, you must be affiliated with an accredited university or college.

We build partnerships to be listed on other sites, attend events, use SEO and post on social media.